BIRMINGHAM, Alabama., May 3, 2022 /PRNewswire/ — Hibbett, Inc. (NASDAQ: HIBB), an athletic-inspired fashion retailer with nearly 1,100 specialty Hibbett and City Gear stores nationwide, today announced the launch of the 2022 season. of Small Town Sneakerhead (STSH). The new episode takes viewers to Lafayette, Louisiana where they meet Reggie Neighborhooda 41-year-old single father, emergency management training specialist and self-proclaimed sneakerhead.
With cameras rolling around his home, Ward shows viewers some favorite pickups from his extensive sneaker portfolio, including multiple Air Max collaborations and Louisiana-themed pairs like Crawfish SB, Gumbo League Kobe and Jordan ASG. Many of the roughly 400 pairs are on display in his “showroom,” as he calls it, and floor-to-ceiling boxes line his “storage room.”
“I started getting into kicks when I was about 9 or 10 because my dad always had nice sneakers and it became a family trend from there,” said Reggie Neighborhood. Continuing the tradition with a third generation, Ward introduces viewers to his son Tyler and holds his first pair of babies Jordan sneakers and another pickup he’s saving for Tyler to grow up.
Next Ward shows us around Lafayette with a visit to his hometown sneaker shop and to sample local cuisine at Johnson’s Boucaniere. He and Tyler enjoy Boudin, a local favorite, he explains, which looks like sausage but is stuffed with a mixture of meat and rice. Afterwards, they go off to find crawfish, and viewers are given Ward’s personal tutorial on how to cook and eat them. “It speaks so much about culture and how we represent and live around food and wellness,” Ward said.
“Our goal with this series is to authentically portray sneakerheads and their hometowns through their lens,” said Sarah Sharp-Wangaard, vice president of marketing at Hibbett. “It’s very meaningful to have the story of where people grew up and how they learned to love sneakers. Reggie talks about his love of crawfish and it really comes together when he shows us his Nike Dunk SB Rukus Crawfish. Sneaker fashion has become a huge part of American culture and with each episode of Small-Town Sneakerhead, we feel more connected to this community in every corner of the country.”
“It was nice to bring another STSH episode to life and exemplify the love of sneakers that unites generations,” said Matt Half HillFounder and CEO, nice kicks.
About Small-Town Sneakerhead
In 2020, Hibbett launched the Small-Town Sneakerhead Project to provide sneakerheads from all walks of life the platform to share their personal sneaker narrative. Produced in partnership with Nike and nice kicks, the series shines a light on the evolving sneaker scene and enthusiasts across the country. Hibbett presented collectors of East Buffalo, New York, Cheyenne, Wyoming, Hampton, Virginia, Cape Girardeau, Missouri, Murphy, TX, Hopkinsville, Kentucky and Lafayette, LAwith more to come soon.
About Hibbett, Inc.
Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,096 Hibbett and City Gear specialty stores located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service, and access to coveted footwear, apparel, and gear from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and shop online or at their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter.
Media Contact: Wendy Yellin[email protected]
See original content to download multimedia: https://www.prnewswire.com/news-releases/small-town-sneakerhead-2022-season-kicks-off-with-louisiana-collector-301538008.html
SOURCE Hibbett, Inc.