Joburg and SAACI sign a memorandum of understanding to strengthen business tourism

The city of Johannesburg marked the second day of the 34th Annual SAACI National Convention, which took place May 19-20 at the Indaba Hotel, Spa and Conference Center (and virtually), with the signing of a collaboration with the association in an effort to revive business tourism in the wake of the Covid-19 pandemic.

“As the host city and in collaboration with our industry partners, Johannesburg is delighted to provide the platform not only to ‘Shift Gears – Inspire Change’, in line with the theme of the SAACI National Annual Congress of this year – but also as an actor to build confidence in business events, as well as industry learning, growth and collaboration, ”says Geoff Makhubo, Executive Mayor of the City of Johannesburg, Councilor.

“Joburg is indeed the ideal and ideal destination to seek networking opportunities, identify future business prospects and collaborative initiatives.

“We are proud to have won this bid and to be the host city for such a business gathering as we move towards reviving tourism.”

While promoting Joburg as Africa’s premier business and lifestyle tourism destination across all marketing platforms, locally, regionally and internationally, the current administration is dedicated to creating a environment conducive to economic growth and improved investor confidence in Johannesburg.

This collaboration agreement will serve as a strategic intervention to turn around business tourism and help the city improve its economic performance in terms of Meetings, Incentives, Conferences and Exhibitions or Events (MICE). It will be implemented over a period of three years from the date of signature, to achieve common objectives intended by both the public and private sectors of the destination to improve goodwill and competitiveness.

“As executive mayor of the city, I pledge here, in front of all industry patrons, to endorse all MICE catalytic initiatives that will result in job creation and the development of SMEs,” says Makhubo . “I do this as a sign of goodwill for partnerships of this nature with organized businesses.”

As a strategic MICE intervention, the collaboration will be underpinned by the following elements:

• Co-offer and mutual coordination
• Business development
• Research, statistical analysis and intelligence
• Promotion and sale of commercial events
• Work opportunities
• Youth learning
• Joint collaboration for MICE strategic initiatives

“If we embark on this journey in a spirit of collaboration with positive intentions, Johannesburg will improve its MICE competitiveness in Africa and globally,” says Makhubo.

“Through this partnership, we should be able to improve our annual ranking of the International Congress and Convention Association (ICCA). 2019 saw us in 6th place after Cape Town (South Africa), Kigali (Rwanda) , Marrakech (Morocco), Nairobi (Kenya) and Cairo Egypt) Watch the space – we are working to become market leaders through partnerships like this as we need to stay competitive globally to attract business MICE.

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